Dr. Sarah Eaton

Professor, Author and Researcher

Dr. Sarah Eaton - Professor, Author and Researcher


Check out these easy-to-use templates for educational leaders, directors and program managers. Some are labeled for a specific sector such as literacy or language learning, but they are easily adaptable to other non-profit or educational contexts.

Easy Marketing Plan Template

Template to Define What it is Your Educational Program or Organization Does

Template to Determine the Minimum # of students you need and course pricing

Template – Language School Marketing Budget

Template – Yearly revenue comparison

Marketing Copy Checklist

Business Card Checklist

USP Worksheet – Use this worksheet to facilitate discussions at your learning organization about what makes you unique and different.

My Institutional Planner This Excel spreadsheet is for programs at large institutions. Use it to plan monthly internal events, and informal advocacy activities.

My Inner Circle Use this Excel spreadsheet to help you keep track of your closest contacts and ensure you are connecting with them on a regular basis.

Building Community Resource List – Deepen your knowledge around relationship building, community building and “social capital” using this resource list as a guide.

Follow-up Checklist – Use this handy checklist to help you build a system for effective follow up.